Challenge:

Conceived by a group of entrepreneurs to engage the fan-base of America’s fastest-growing spectator sport, the Official NASCAR Members Club was created. This curated private marketplace sought to engage new members and create a self-sustaining viral buzz.
 

Objective:

Launch an inaugural convention with a cost-effective gala designed to inform and entertain members.
 

Solution:

In conjunction with Stoneacre Partners, POC Media developed and produced the inaugural Official NASCAR Members Club Convention at the Charlotte Convention Center. The evening featured guest speakers, including NASCAR Champion Bobby Labonté, Hall-of-famer Bobby Allison, and “The King,” Richard Petty, among other champions.